Basic principles of packaging design

- May 13, 2020-

At present, although people's understanding of the meaning of packaging has gone far beyond the scope of physical packaging, and it has been pushed more to the level of marketing behavior and business philosophy and cultural communication, but as the actual material nature of the packaging inherent in the basic Principle is still an important and practical topic.


Commodity packaging design is still a specific and a certain scope of work, it contains both thinking and skills, and there are certain design principles.


1. Security

The safety principle is to require the design to follow the objective laws of protecting commodities, preventing leakage and overflow, and designing the position and proportion of various parts of the container. For example: to be thick and strong to ensure the stability of the container; the position of the liquid should be kept in the upper part of the container to prevent leakage; the method of packaging should be scientific and reliable to ensure that the quality of the goods is not damaged.

In addition, the anti-counterfeiting measures of product packaging are also a way to ensure safety. The most taboo products in marketing are imitated and forged, so various specific anti-counterfeiting functions have become a responsibility of product packaging marketing security, one-time and destructive The packaging disassembly method is a common anti-counterfeiting method.


2. Convenience

Packaging is to be used by people, and packaging will become a silent helper for consumers with the use of products, so consumer convenience is an important principle of container design. The proportion and scale of each part of the container should be scientifically established considering the physiological function of the human hand and the degree of grasping and gripping, otherwise it will cause inconvenience in use.

In addition, the easy identification of product packaging is also convenient for consumers and is also an important aspect that is conducive to the sale of goods. This requires packaging design to use elements such as text, graphics, colors, and the expression of product characteristics and marketing concepts. Strive to be clear and easy to identify and understand.


3. Profitable

The significance of product packaging design lies in profitable sales. Commodity packaging protects commodities, facilitates the carrying of commodities, and features such as the variety characteristics of branded commodities and brand names tell you that the purpose of commodity packaging is to facilitate the sale of commodities, that is, profitable sales.

The "profitable" design principles of product packaging should cover all visual design content and methods. The eye-catching product name can strengthen the consumer's attention; the bright colors with high chroma can attract consumer attention and psychological sensing, etc. Ways to effectively embody the principle of profitable sales.


4. Holistic

Commodity packaging is an object form. Although each part has its own function and effect in the whole of this physical state, they are not isolated, but part of the whole package. The three-dimensional characteristics of the packaging make the packaging multi-angle and multi-faceted. Therefore, while considering the main display surface, the packaging design must also consider the relationship with other surfaces and the overall style and characteristics of the packaging.

There is also a problem of integrity in the establishment of the style between the text, graphics and colors of the packaging and the organization of the organizational structure. Therefore, the integrity is an important principle of packaging design. Take the most prominent overall problem as the primary task of the design, and use it to deal with the details among the parts, the coordination between the parts and the whole, and embody the theme of product packaging.


5. Innovation

No matter in which category and direction of design, innovation is the most important issue. On the basis of following the structural laws of science and packaging, we are brave to break conventional ideas and seek new ideas for more channels, wider ranges and updated levels And new methods, and effective grafting and borrowing are good creative ways. All the innovations of the predecessors are the objects of learning and reference, effectively inheriting and developing and rejuvenating them with a new spirit.

Creativity is the pursuit of ingenuity, novelty and fun, and a very artistic conception. Creativity is not simply a simple improvement in methods and skills. Creativity should be a self-transformation of the creator's spirit and soul or even a rebirth. This is its true value.