Chinese Market Becomes The Vying Ground Of Cosmetics Between Japan And South Korea

- Nov 19, 2018-

According to Japanese media reports, Korean cosmetics leader Emory and Japanese cosmetics faucet Shiseido around the Chinese market, the two share prices have been rising and falling. So far this year, Emory's shares have fallen more than 30 percent, while Shiseido's rose more than 40 percent. Japanese media say both are competing fiercely for the Chinese market, but Chinese consumers clearly prefer Shiseido's products, and the growing number of Chinese tourists has brought huge benefits to Shiseido. Emory's share price fell again this month, falling 18.8 cents, well below market expectations, according to data from South Korea Securities. While annual profits are high, overseas profits are declining, according to South Korean sources. Last year's data showed that Amory's turnover in the Chinese market accounted for 30-40% of total turnover. "the company's products are no longer keeping up with the demand for high-end products in China, and profits in the Chinese market are unlikely to rise in the short term," analysts said.

The share price of Shiseido, its rival, soared all the way. Shiseido's share price rose 43.9 percent this year. The gap is widening, with Shiseido worth 3 trillion and 14 million yen, more than twice that of Amori. Since 2016, Chinese tourists to Japan have been on the rise, while South Korean tourists have declined. The Chinese market deeply affects the cosmetics industry of Japan and South Korea.