Brazil, the third largest cosmetics market worldwide, is leading a personal care golden age in Latin America. But Argentina, Mexico, Chile and Ecuador also offer opportunities for brands.
Latin America is an emerging region with big aspirations including C&T heavyweight Brazil which is aiming to take over the top spot in the beauty market worldwide. Cristina Kroll reports
It could be said that the cosmetics market in Latin America is going through a golden age. The third largest cosmetics market in the world, Brazil, sits at the centre of the region generating huge demand and commercial exchange. According to Euromonitor International, Brazil not only occupies third place worldwide but it is also the first market in perfumery and deodorants and it ranks second for hair care, oral care and sun protection products.