Made For China: Discovering What Beauty Brands Really Want

- Dec 10, 2018-

There is a Chinese proverb, Joe Zhou, Vice President of PCHi organiser Reed Sinopharm Exhibitions, told journalists at a press conference during 2017’s event: “It takes ten years to iron out a sword, sharp, crisp.”

This year’s Guangzhou-based edition, which took place from 21-23 February, was the tenth PCHi, and the past decade has seen it grow from a 7,700sqm expo, developed to facilitate business between local manufacturers and key multinational suppliers, into a 30,000sqm multi-platform event, incorporating conferences, awards, activities and networking schemes – a ‘must attend’ event in the industry calendar.

Over the past decade, China’s cosmetic manufacturers have also whet their appetite for cutting edge innovation over low cost. While ‘good value’ remains essential, this now refers to creating the best possible products within the necessary cost constraints, rather than a dash for the lowest priced materials.