Makeup And Digitization Are A Perfect Combination.

- Mar 25, 2019-

Thanks to consumer upgrades and digitisation, many foreign-funded daily chemical giants have seen rapid growth in the Chinese market in the past 2018. In 2018, L'Or é al China recorded its highest growth in 14 years, with sales growing 33%; Shiseido said the Chinese market was one of the fastest-growing markets in the world, with sales up 32.3 percent year-on-year and operating profit 116.4 percent year-on-year. South Korea's Amori Pacific Group also said it continued to invest in the Chinese market, achieving robust business growth.

The digitization is a common concern for the first financial and financial sector in the near-term interview with the chief executive of Oleaya, the chief executive of China, Mr. Rattan, President of China's Chinese president, and Mr. Gao Xiangqin, the Chinese president for the Pacific. Mr. Aso said China is the fastest-growing country in digital marketing. "China is the most mature market for global e-commerce and mobile payment, and is the inventor of the new retail. Today's China is not only a huge market, but also one of the world's innovative hubs, especially in the digital domain," said Splatinum.


Gao Xiangqin told reporters that China's cosmetics market, has formed a consumer Internet-driven industry Internet trend. The front-end consumer's digital habit formed, accumulated a large amount of consumption data, gave birth to the back-end enterprise in the business model innovation breakthrough. Not only in 2019, in the future, how to excavate the commercial value behind massive data, turn big data into an insight into the beauty trend, and incorporate it into the research and development and production of cosmetics. Marketing and other links will become an important issue in the future cosmetics industry. Specifically, the future use of big data's empowerment needs to be equal to the content of the fan community. In addition to marketing at the KOL level, there is a need to nurture the brand's own loyal fans, spread word-of-mouth among consumers, make people who like you more like you, and familiarize those who don't know you with you, which will be a big trend in the future.

The public figures show that there are 3.5 billion people in the world who have access to the Internet, and 1.2 billion people use mobile Internet, and 2.3 billion people use social networks, with a total of 1.6 billion on-line consumers around the world, and e-commerce sales have reached a mass of 1.5 trillion. The digitization is not just a tool for people, but creates a digital way of life. As consumers are in the changing needs, the enterprise uses the new technology to integrate the new idea, and capture the changing consumer demand, it becomes a new opportunity, but it is also a challenge.


Today is no longer an era for big fish to eat small fish, but a time for fast fish to eat slow fish, Splaton Han points out. So what L'Or é al has to do is keep abreast of changes in consumer demand, and on this basis constantly challenge themselves and exceed consumer needs. Makeup and digitization are a perfect combination. The combination of cosmetics with Internet of things, big data, artificial intelligence, virtual reality, augmented reality and other innovative technologies will be able to greatly empower this combination, and bring unlimited potential for the industry to create more disruptive cosmetic solutions for consumers. As a result, L'Or é al is transforming itself into the world's first cosmetics technology company on a global scale. Fujihara believes that the current growth in high-end cosmetics industry is still strong, while Chinese consumers' cosmetics consumption capacity and patterns are constantly upgrading. Shiseido is also building an online and offline business model, collaborating with Alibaba on a number of projects, and using big data to search for new projects on the basis of cooperation with Alibaba, including through the analysis of consumer data together. Create new forms of business, etc.

Gao Xiangqin also said offline stores are turning into a venue for consumer experience products compared to traditional product sales, and brands will use offline stores to provide more value-added experience services. On-line and offline channel fusion, through data cooperation with the e-commerce platform, data, form user portraits, online more accurately find potential customers. On the other hand, using data to empower brands, online users will be channelled offline, providing brand service experience, enhance consumers' sensitivity. To actively make up for online consumption in the scene of the lack of experience.