As South Korean men's make-up became a common phenomenon, men's make-up piled up on the market and sales skyrocketed. Sales of men's makeup products rose 30 percent year-on-year in 2018, according to data released by South Korean health cosmetics chain Olefoyo on the 25th.
Specifically, sales of color lip balm for men surged 16 times year-on-year, with air cushions and BB creams up 30 percent and brow pens up 25 percent. In addition, a variety of eyebrow knife, leg hair remover and other male-specific products are also on the market. As makeup becomes a way of showing self-confidence, men's consumer demand for makeup products has increased year by year, Olefoyo said.
South Korean media reported that appearance as the main competitiveness has gradually become a consensus in South Korean society, South Korean men have also begun to invest in dressing up themselves. South Korean men use an average of 13.3 kinds of cosmetics a month, according to the survey, with more and more South Korean men ranging from keeping their skin clean to caring about everything from concealment, wrinkle improvement and anti-aging.